VOLVO XC90 LAUNCH

 

VOLVO XC90 LAUNCH

To help Volvo celebrate the launch of their mighty XC90 model we were asked to showcase the next generation infotainment system SENSUS at Artipelag, an amazing art hall located on an inhabited island in the Stockholm archipelago. Together with KNOCK we envisioned an infinity mirror concept providing the perfect platform to tell the story of a cutting edge innovation.

Our box of mirrors invited the viewer to step into an endless world where perspective and boundaries seemed enchanted. Full surround sound and wind machines blowing particles through the room completed the truly immersive experience for the amazed guests. High definition LED screens behind every mirror and the use of two­way filters created the infinity effect and the whole installation was controlled by a simple iPad application.

 

Client: Volvo Car Group
Agency: StudioNOC
Production Company: Obscura Digital Stockholm
Creative Director: Fredrik Forrest
Technical Director: Niklas Lundbäck
Art Director: Emil Rydberg
Storyboard artist: Giuseppe Cristiano
Animation & Post Production: Important Looking Pirates

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